A CRM is designed to manage the entire sales lifecycle across teams. It typically includes automation, pipelines, reporting dashboards, and performance tracking, and is built for scale and structure. Simple lead management systems, on the other hand, focus on core daily needs. They are designed to help brokers capture leads, track follow-ups, manage conversations, and maintain visi... https://brantfordindia.com/blog-detail/real-estate-crm-vs-lead-management